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This chapter intends to make an extended periodization of economic discussions that have taken place in Latin America throughout its history. The task is ambitious; we begin, however, with the periodization elaborated by Oreste Popescu, which we then expand and modify. As educators, we still have to work on the training of Latin American economists, due to the lack of knowledge they have not only about the region as a whole, but also of the economic debates that took place within it. This work is a first approximation and provocation aimed to jumpstart a discussion on these issues.

The purpose of this paper is to test whether employee characteristics (age, gender, role and experience) influence the effects of employer brand image, for warmth and competence, on employee satisfaction and engagement.

Members of the public were surveyed as to their satisfaction and engagement with their employer and their view of their employer brand image. Half were asked to evaluate their employer’s “warmth” and half its “competence”. The influence of employee characteristics was tested on a “base model” linking employer image to satisfaction and engagement using a mediated moderation model.

The base model proved valid; satisfaction partially mediates the influence of employer brand image on engagement. Age, experience gender, and whether the role involved customer contact moderate both the influence of the employer brand image and of satisfaction on engagement.

Engagement varies with employee characteristics, and both segmenting employees and promoting the employer brand image differentially to specific groups are ways to counter this effect.

The contexts in which employer brand image can influence employees in general and specific groups of employees in particular are not well understood. This is the first empirical study of the influence of employer brand image on employee engagement and one of few that considers the application of employee segmentation.